Our Collections
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Matching Sets
Coordinated two-piece sets — stripes, polka dots and everyday staples that arrive...
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Plush Toys
Soft, collectible and built for cuddling — bunnies, bears and dragons.
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Pajamas & Onesies
Sleep and lounge — soft onesies and character pajama sets for cosy...
Shop The Edit
Matching Sets
Coordinated two-piece sets — stripes, polka dots and everyday staples that arrive...
Best Sellers
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SAVE $25Cotton Candy Clouds Skirt
Regular price $24.95Regular price $24.95 Sale priceUnit price per$49.9550% -
SAVE $30Nightmare Skeleton 32oz Water Bottle
Regular price $28.95Regular price $28.95 Sale priceUnit price per$58.9550% -
Exclusive Tulip Bouquet FreeSip 32oz Water Bottle
Regular price $28.95Regular price $28.95 Sale priceUnit price per$59.9551% -
SAVE $50Rolling In 24oz FreeSip Water Bottle
Regular price $28.95Regular price $28.95 Sale priceUnit price per$78.9563% -
SAVE $34Striped Logo Everyday Set
Regular price $32.95Regular price $32.95 Sale priceUnit price per$66.9550% -
SAVE $33South Beach Stripe Set
Regular price $31.95Regular price $31.95 Sale priceUnit price per$64.9550% -
SAVE $25Sofia Striped Set | Tropic
Regular price $24.95Regular price $24.95 Sale priceUnit price per$49.9550% -
SAVE $27Hampton Stripe Set
Regular price $27.95Regular price $27.95 Sale priceUnit price per$54.9549%
From The People
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★★★★★Perfect vacation set. Colorful, flowy, fun, and turns heads on every street.
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★★★★★Held it up outside to check the colors in real light and this floral print is even better in person — true-to-photo, holds the cold all day, and the handle makes it so easy to carry around
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★★★★★Bigger than I expected and even softer. The color combo is so dreamy, total main character plush energy.
The make
Highest Quality, Love Forever
The set in the photo is the set in the box. Same knit, same colour, same fit — no pins on the model, no studio tricks. What you see is what arrives.
Our story
Made For Long Days
We started with one striped set and a simple rule: everything we sell has to survive a real day. Sand, spills, the wash, and being pulled on again the next morning. That rule still decides what makes it into the collection.
Our Mission
You're not bad at getting dressed. You've been shopping at brands that weren't built for how a real day actually goes. We'd rather sell you one set you reach for every week than five you wear once.
News
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The Soft Ones
A short gift guide to the plush toys people actually keep — and the onesies that go with them.
The Soft Ones
A short gift guide to the plush toys people actually keep — and the onesies that go with them.
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Built to Be Carried
Bottles and tumblers that survive the school run, the gym bag and the car cupholder — and still look good on a desk.
Built to Be Carried
Bottles and tumblers that survive the school run, the gym bag and the car cupholder — and still look good on a desk.
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The Striped Set Edit
One stripe, four ways. A short guide to the two-piece sets that keep selling out — and how to wear them from the sand to the school run.
The Striped Set Edit
One stripe, four ways. A short guide to the two-piece sets that keep selling out — and how to wear them from the sand to the school run.
